Responsibilities

• Content Development & Thought Leadership: Create compelling, high‑quality content including case studies, white papers, technical briefs, videos, customer success stories, and thought leadership pieces.
• Manage content for both demand generation and brand building.
• Ensure consistent brand voice and value messaging across all channels.
• Introduce new marketing processes, tools, and approaches to modernize the function.
• Sales Enablement & Channel Support: Develop sales tools such as pitch decks, product sheets, training materials, FAQs, and demo scripts.
• Support SENSIT’s extensive channel network with targeted content, training, and competitive insights.
• Collaborate with sales leadership to identify new customer acquisition opportunities and improve conversion.
• Go-to-Market Execution: Lead content marketing strategy for SENSIT’s product portfolio, including drafting product launch material, messaging frameworks, and market positioning.
• Conduct competitive analysis and market research to inform strategic recommendations and campaign development.
• Partner with product and engineering teams to deeply understand product capabilities, technical details, and customer value drivers.

Requirements

• 2+ years in product marketing or content marketing, ideally in B2B technical products, industrial technology, safety equipment, or instrumentation.
• Comfortable collaborating with technical teams to understand products in depth.
• Experience developing marketing plans, product launches, and content across multiple formats.
• Strong writer and storyteller; able to simplify complex technical topics into compelling value propositions.
• Video production experience.
• Experience of supporting sales teams with practical tools and training materials.

Preferred

• Experience marketing hardware, sensors, safety devices, or industrial tools.
• Familiarity with direct & distributor/channel‑driven sales models.
• Exposure to regulated or safety‑critical environments.
• CRM and marketing automation experience.
• Respectful: works as one team, values all perspectives
• Innovative: open to ideas, adaptable, curious, entrepreneurial
• Collaborative: seeks shared success, builds meaningful relationships
• Honest: accountable, transparent, growth-oriented
• Develops strong working relationships with internal stakeholders
• Grit and resilience. Persists through obstacles with resourcefulness
• Optimistic, proactive, and results-driven
• Loves responsibility, ownership, and continuous learning
• Excellent planner and time manager
• Effective written and verbal communicator
• Strong sense of ethics and integrity; a role model
• Positive energy, fun, and a sense of humor