Product Marketing Consultant, Annuities

New York, USA (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive product marketing for annuities, shaping go-to-market, collateral, and advisor enablement.

  • Own comprehensive marketing campaigns for the annuity product line.
  • Must-have: 7+ years marketing annuity products to advisors or in advisor education.
  • Standout: Cross-functional collaboration with distribution and business stakeholders to secure buy-in.

Job Description

Responsibilities

  • The Opportunity: as a Product Marketing Consultant, you will be responsible for managing comprehensive marketing campaigns to meet business objectives for the annuity product line.
  • Assists in building of product marketing strategies for a product line to drive sales results for the business
  • Participates in product development and, product deployment, to drive customer-centricity in our product roadmap
  • Builds learning and development strategies for our advisors to better understand our products and how they work to achieve their clients’ goals
  • Develops core product collateral to easily communicate how we meet client and financial professional needs
  • Leads marketing center or excellence partners in key marketing planning activities including integrated marketing campaign development to drive efficiency and effectiveness in our go-to-market strategies
  • Engages distribution teams and business stakeholders for buy-in and input

Requirements

  • High School Diploma
  • 7+ Years of experience marketing annuity insurance products to advisors and consumers or in education and development for advisors of financial services products
  • Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA

Preferred

  • Bachelor's Degree
  • Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
  • Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
  • Omni-channel marketing campaign development for B2B and B2C audience
  • Proven written communication skills, with demonstrated creative content development

Benefits

  • Access to learning content on Degreed and other informational platforms
  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
  • Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
MassMutual logo

MassMutual

3.8 Glassdoor

Living mutual has always been at the core of our human existence, and it's the principle that's guided us since our founding in 1851. It's not a concept we invented, but one we champion for the simple reason that people take it for granted today.While the world would have us strive for independence, the truth is when we depend on one another, we aren't just more secure - life is happier and more fulfilling. So as we celebrate our new identity, we're reminding everyone that who we are stays the same. Learn more at: www.MassMutual.comDisclosures about MassMutual’s LinkedIn Company Page and other social media sites are located at: https://www.massmutual.com/social-media-guidelines. CRN201905-212768

Springfield, Massachusetts, USA
12K employees (441 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
985.8K
Monthly Google Ads Budget
$353K
Traffic Source Mix
Search
26%
Direct
65.5%
Referral
6.7%
Social
0.7%
Paid
1%

Headcount Trend

Current headcount: ~12.5K

Marketing Team

Marketing Team Size
343 (3% of company)
Median Career Experience
17 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
1

Recent News