Responsibilities Equip sellers to win; dedicated enablement partner for all active retailer deals and pipeline. Build and maintain retailer facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials. Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most. Shape how the market sees Crisp; own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves. Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page. Ensure retailer messaging is consistent with the broader CPG commercial narrative. Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals. Coordinate on cross-segment competitive themes to maintain consistency across the function. Lead launches that land; drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness. Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new. How you'll use AI; At Crisp, AI is a force multiplier — and this role gets to put it to work every day. Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape. Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right. Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time. Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to the team. Who you’ll work with; You'll partner closely with our retail-facing Commercial team on deal readiness and sales alignment, with Product on launch readiness, and with ABM Marketing on account campaigns and playbook handoff. You'll also collaborate on retailer-facing content, website pages and social amplification — making you a connective force across the go-to-market organization.