Product Marketing Associate

Raleigh, NC (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 1 day ago

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Job Summary

Own and scale AI-enabled market intelligence, competitive insights, VOC synthesis, and GTM materials across NAM, EMEA, and APAC, driving faster insights and repeatable workflows.

  • Build and maintain AI prompts, templates, and lightweight workflows to boost speed-to-insight.
  • Lead market analysis, VOC programs, and competitive intelligence across global regions.
  • Support GTM launches with value propositions, collateral, and launch tracking.

Job Description

Responsibilities

  • AI-Enabled Productivity
  • Identify opportunities to apply AI tools to streamline and automate market analysis, competitive monitoring, tender tracking, VOC synthesis, and content creation.
  • Build and maintain prompts, templates, and lightweight workflows that scale the team's output and improve speed-to-insight.
  • Share AI best practices with the broader product marketing team and continuously evaluate new tools and capabilities.
  • Market Analysis & Overviews
  • Develop and maintain market overviews across NAM, EMEA, and APAC.
  • Track regulatory trends across all markets and industries Itron serves; summarize implications for the business in clear, concise briefs.
  • Monitor industry publications, association activity, and analyst reports; synthesize findings into deliverables the broader team can use.
  • Competitive Analysis
  • Monitor key competitors and maintain up-to-date competitive intelligence.

Requirements

  • 0-3 years of related experience, including internships, in product marketing, market research, competitive intelligence, or marketing communications.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent experience.
  • Experience using AI tools such as Copilot, ChatGPT, Gemini, or similar technologies to support research, analysis, content creation, or productivity. A willingness to learn and apply new AI tools and approaches is essential.
  • Strong analytical skills with the ability to turn data into clear, actionable insights.
  • Proficiency in PowerPoint, Word, Excel, SharePoint, and Teams; experience with Qualtrics or similar survey tools a plus.

Preferred

  • Experience in the utility, metering, or industrial technology sector.
  • Experience building or maintaining AI-driven workflows, agents, or prompt libraries.
  • Comfort working with global, cross-functional teams across time zones.
  • Excellent written and verbal communication skills; comfortable producing executive-ready summaries and slide content.

Benefits

  • This position also includes a competitive benefit package including; financial, social, health and wellbeing programs, paid vacation, 401k matching, employee stock purchase program, hybrid work schedule, and more!
Itron logo

Itron

ITRON® is a dedicated developer and manufacturer of advanced and innovative technology to our customers whilst delivering the most cost-effective solutions to meet the needs of individual clients; we value every single customer and never forget who we work for. We firmly believe that our customers’ profitability and market success will be a reflection of our own and constantly educate ourselves and follow the latest market trends in this fast changing industry.‘’We create functional products with IoT in mind” being in technology for over 20 years, we have built a strong skill set and background in the fields of automation, robotics, cloud computing technology. Creating a great user experience (UX) is our key to success. Our team is highly skilled, well traveled and connected which allows us to think outside the norms. We look for gaps in the technology market and create a product to compliment. We are proud of the products we create and stand behind them for continuous improvement in the ever challenging tech environment.We develop a number of best of category products under our in-house ITRON® brand and have been successful in achieving this goal with our extensive industry knowledge and close relationships with world class teams.

Founded in 1999
Auckland, Auckland, NZL
27 employees (1 in marketing)

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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