Product Marketing Associate (Advaced Trading Products) at Gemini | New York City, NY | $83K/yr – $110K/yr

Product Marketing Associate (Advaced Trading Products)

New York City, NY (Hybrid)

$83K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Build, grow, and actively manage Gemini’s social communities and campaigns across X, Discord, and partner moments, turning cross‑functional launches into engaging, AI‑driven audience experiences.

Community & Engagement: grow communities, publish daily content, and drive active conversations across social channels.
Campaigns & Launches: translate product launches (ActiveTrader, Margin, OTC, etc.) into GTM campaigns and cross‑channel messaging.
Partnership & Support: collaborate with brands/creators and support social customer care to sustain organic momentum.

Job Description

Responsibilities

Build and grow communities across X and Discord
Create and publish daily content on X that drives engagement and growth
Actively engage with users, replies, and conversations on social
Work cross functionally to bring campaigns, launches, and ideas to life
Manage Gemini’s customer support presence on social
Support prediction Predictions operations, including featured content, key markets, and retention initiatives
Collaborate with brands, creators, and partners to drive organic community moments and partnerships
Build and implement go-to-market (GTM) campaigns to support product and feature launches for advanced trading products including ActiveTrader, Margin, OTC, and more
Develop a differentiated and compelling cross-channel messaging strategy

Requirements

High agency, self starter mindset with a bias toward action
Clear desire to learn, grow, and take on increasing responsibility
3–4 years of experience executing marketing campaigns
Comfort working in fast-paced regulated environments
Ability to break down complex ideas into clear, accessible messaging for a broad audience
Fluent across the modern AI stack and understand how to build AI-first marketing systems
Communicate clearly and don't wait to be told what to build next
Fluency in all marketing channels such as paid media, lifecycle, performance, and social
Organized, detail oriented, and able to see projects through to completion

Benefits

Competitive starting pay
A discretionary annual bonus
Long-term incentive in the form of a new hire equity grant
Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off

Gemini

3.3 Glassdoor

Our mission is to unlock the next era of financial, creative, and personal freedom. Gemini (NASDAQ: GEMI) envisions a future where crypto will redesign the global financial system, the internet, and money in a way that provides greater choice, independence, and opportunity for all. As a trusted bridge between the traditional financial system and the emerging cryptoeconomy, we are providing access for individuals and institutions to a decentralized future that is more open, fair, and secure.

Founded in 2015

New York, New York, USA

1.8K employees (121 in marketing)

gemini.com

54% recommend to a friend

61% CEO approval