Responsibilities

• Define and maintain clear product positioning and value propositions across World Emblem’s product portfolio.
• Own product definition and commercial clarity for stock, custom, test, and end-of-life products.
• Partner with Sales, Revenue Marketing, Operations, and Channel teams to ensure products are clearly understood and correctly sold.
• Develop product messaging, use cases, and target customer segmentation by product family.
• Establish and maintain pricing and packaging frameworks, including bundles and good / better / best structures.
• Drive catalog structure and SKU discipline, including classification and rationalization in partnership with Operations.
• Create sales enablement inputs such as product one-pagers, FAQs, competitive positioning, and objection-handling guidance.
• Define product launch messaging and internal readiness materials to support successful launches.
• Ensure channel readiness by aligning product offerings to appropriate sales channels (B2B, ecommerce, marketplaces).
• Monitor products mix health and identify opportunities to reduce complexity and one-off custom requests.

Requirements

• 6–10 years of experience in Product Marketing.
• Proven experience supporting manufacturing or complex product environments.
• Experience working in multi-channel businesses, including B2B, ecommerce, and/or marketplace channels.
• Demonstrated ability to manage and simplify SKU-heavy product catalogs (1,000+ SKUs preferred).
• Strong understanding of product positioning, pricing logic, and commercial packaging.
• Ability to translate complex products into clear, structured messaging for Sales and internal teams.
• Strong written and verbal communication skills.
• High attention to detail with the ability to enforce structure and discipline.
• Comfortable working cross-functionally with Sales, Marketing, and Operations.
• Experience using CRM and ERP systems (e.g., HubSpot, Business Central or similar).

Preferred

• Master’s degree (MBA or similar) is a plus but not required.
• Experience supporting SKU-dense, multi-brand product portfolios is highly desirable.