Product Marketer at Thread AI | New York, USA | $140K/yr – $190K/yr

Thread AI

Product Marketer

New York, USA (On-site)

$140K/yr – $190K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead product marketing for the Lemma platform, shaping positioning, launches, and sales enablement for enterprise and public sector buyers.

Own product messaging, launches, and competitive differentiation across product, engineering, sales, and marketing.
Must-have: 5+ years in product marketing for technical products with measurable impact.
Standout: Cross-functional rollout experience from concept to demand generation and field enablement.

Job Description

Responsibilities

Own product positioning and messaging for the Lemma platform, translating technical capabilities into compelling value propositions for enterprise and public sector buyers
Lead product launches from positioning through execution, coordinating across product, engineering, sales, and marketing to drive awareness and adoption of new features and capabilities
Build and maintain competitive intelligence—track the AI infrastructure landscape, identify our differentiated strengths, and equip sales with battle cards and objection handling
Create sales enablement assets including product one-pagers, technical briefs, customer case studies, demo scripts, and ROI frameworks
Develop and refine customer evidence programs—capture and amplify customer success stories that demonstrate Thread's impact on real workflows
Partner closely with our GTM Marketer to ensure product messaging flows seamlessly into broader brand campaigns, demand generation, and ABM efforts
Collaborate with product and engineering to influence roadmap priorities based on market feedback, competitive dynamics, and customer needs
Serve as a product expert in customer-facing contexts, supporting sales on strategic opportunities and contributing to webinars, events, and thought leadership content

Requirements

5+ years of product marketing experience, with a track record of bringing technical products to market
Ability to quickly internalize complex technical concepts and translate them into clear, differentiated positioning for multiple buyer personas
Experience building sales enablement programs and collateral that demonstrably impact pipeline and win rates
Strong cross-functional instincts—you know how to work with product, engineering, and sales without needing everything defined for you
Excellent written and verbal communication skills, with a portfolio that demonstrates crisp messaging and storytelling
Comfort with ambiguity and the pace of an early-stage company; you thrive when building from scratch
Experience at a startup or rapidly growing company and performs well under pressure
Applicant must be a U.S. citizen or national or U.S. lawful, permanent resident.
This is a full-time, in-person position based at our New York City office.

Preferred

Background in enterprise infrastructure, developer tools, or AI/ML products
Experience marketing to public sector or regulated industries
Familiarity with the AI agent and workflow orchestration landscape
Experience with product-led growth motions alongside enterprise sales

Thread AI

Thread AI’s goal is to enable enterprises to leverage intelligent automation and transform their most critical operations. Our infrastructure enablement layer and AI orchestration platform are the secure and reliable backbone for your automated operations, acting as a connective tissue across your tech stack, data sources, and teams.Lemma, our AI orchestration platform, enables enterprises to safely build mission-critical AI workflows and agents. It embeds your unique business logic into every run and offers enterprise-grade security, governance, and workflow reliability. Its durable AI infrastructure layer provides a composable platform to connect any model, API, or data source. This empowers distributed teams to collaborate on complex, event-driven processes through a powerful low-code builder and robust SDK. Our unique approach allows organizations to turn every workflow and component into a reusable asset, generating compounding value from their AI investments. As a result, enterprises can safely orchestrate continuously improving AI-driven processes and transform their most impactful operations.

Founded in 2023

New York, New York, USA

23 employees (2 in marketing)

www.threadai.com