Product Manager, Upstream Marketing

Tempe, AZ (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own product strategy and development for a medical device portfolio, aligning with market needs and FDA context.

  • Lead cross-functional product development and market validation efforts.
  • Must-have: 5+ years in product management with medical device exposure.
  • Standout: Experience shaping product lines and regulatory-aware marketing.

Job Description

Responsibilities

  • Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business.
  • Build relationship with and know key customers/distributors and major buying groups.
  • Take an active role on product development teams as leader or key participant.
  • Communicate with domestic sales force and global marketing entities (directly and through international marketing).
  • Identify and communicate market trends to division management and cross-functional team.
  • Develop and implement comprehensive product marketing plans including strategic and technical components.
  • Forecast sales volume, monthly and long-term.
  • Budget administration (promotional and expense).
  • Develop market and revenue models, including analysis of operating expenses, profit and loss.
  • Identify and develop marketing programs, sales tools and promotions.
  • Prepare strategic plans for product and/or market segment.
  • Recommend product line modifications, extensions, new products and product deletions.

Requirements

  • Bachelor’s degree in business administration, Marketing, Engineering, or relevant field required; Master’s degree preferred.
  • 5 years proven experience required with a minimum of 2 years in product management; candidates will preferably have experience in medical device or pharmaceutical industries.
  • Strong analytical abilities with proficiency in data interpretation and statistical analysis.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships internally and externally.
  • Detail-oriented approach with a focus on accuracy and quality assurance.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Knowledge of FDA regulations governing medical devices and promotion of prescription drugs preferred.
  • Familiarity with medical terminology and clinical trial methodologies preferred.
  • Willingness to travel up to 20%, including international travel as needed.

Benefits

  • Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
BD logo

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

Recent News