Product Manager, Marketing at Verdesian Asia | Cary, NC

Product Manager, Marketing

Cary, NC (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Lead product strategy and lifecycle for agricultural products, driving launches, value propositions, and cross‑functional commercialization.

Owns full product lifecycle planning with pricing, portfolio optimization, and channel programs.
Must-have: MBA or equivalent business experience plus 4+ years in sales, marketing, or brand management.
Standout: Deep agriculture industry experience in crop nutrition, biologicals, or related areas.

Derive customer insights to guide product management strategy.
Lead new product launches and support growth of legacy brands.
Develop unique value propositions aligned with customer needs.
Manage the full product lifecycle, including value pricing, brand laddering, and portfolio optimization.
Validate operational product forecasts within the SIOP/procurement process.
Quantify market opportunities, build business cases, conduct NPV analysis, and identify portfolio gaps and white spaces.
Educate internal sales teams and external partners on product technologies and pipeline.
Collaborate with Sales leadership to create integrated marketing and product plans for key customers.
Design, deploy, and track channel marketing programs, including seller incentives, rebates, and early‑fill programs.
Partner with Technical Development and Product Management teams to leverage customer insights for campaigns and product development.

BA/BS in Marketing, Business, Agronomy, or related field.
MBA strongly preferred.
Minimum of 4 years’ experience in sales, marketing, and/or brand management.
Agriculture Experience, specifically in the areas of crop nutrition , fertilizer enhancers , seed inoculants and treatments , biologicals , bio stimulants and micronutrients is preferred.

Entrepreneurial mindset with curiosity and tenacity.
Ability to build trust, influence, and collaborate across diverse stakeholders.
Strong moral character and passion for success.
Excellent written and verbal communication skills.
Strong organizational and critical‑thinking skills.
Self‑directed with ability to accept and apply coaching.
Fast learner with intellectual curiosity inside and outside the industry.
Ability to manage conflict and navigate change effectively.
Proven experience developing and activating plans to meet deadlines and financial goals.