Product Manager, Marketing Technology

Birmingham, AL (Remote)

$118K/yr – $189K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the product lifecycle from discovery to post launch with a focus on CRM/MarTech alignment and cross‑functional execution for marketing and eCommerce teams.

  • Roadmap and prioritization driven by market signals, customer feedback, and business objectives.
  • Cross‑functional collaboration with engineering, marketing, sales, and BI to translate needs into deliverables.

Job Description

Responsibilities

  • Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.
  • Deeply understand our customers, technology, processes, and business goals.
  • Help our organization scale through technology-driven solutions
  • Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.
  • Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.
  • Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post-launch maintenance.
  • Partner and coordinate cross-functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.
  • Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.
  • Guide and motivate a cross-functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.
  • Build and strengthen relationships with internal and external partners. Communicate product vision, strategy, and progress to stakeholders, including senior leadership.
BD logo

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

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