Product Manager, Content Platforms & Automation

Frisco, TX (On-site)

$97K/yr – $140K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the platform strategy for content and DAM with cross-brand adoption, governance, and AI-enabled automation.

  • Own end-to-end roadmap for content workflows and DAM as the system of record.
  • Lead cross-functional change across Marketing, IT, Agency, and Legal to accelerate delivery and ensure compliance.
  • Partner with agentic content teams to prototype GenAI-enabled automation and scalable content creation.

Job Description

Responsibilities

  • Develop and socialize a multi-year product vision and roadmap for end-to-end content and marketing workflows and DAM capabilities.
  • Deliver enterprise-level improvements in cycle time, asset reuse, compliance confidence, and operational efficiency.
  • Collaborate to drive adoption and standardization across brands, categories, and teams through strong change leadership.
  • Drive cross-functional collaboration across Marketing, agency partners, IT, and Legal to align requirements, manage risk, and accelerate delivery.
  • Elevate DAM as the system of record through improved metadata governance, taxonomy, and platform integration.
  • Establish the foundation and partner with agentic content creation teams to scale GenAI-enabled content automation.

Requirements

  • 6+ years of experience in product management, platform ownership, or marketing technology leadership.
  • Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
  • Significant experience in product management, typically including ownership of complex, technical, or platform products; content platforms, workflow, and/or DAM capabilities.
  • Deep understanding of Adobe, marketing operations and content production lifecycles.
  • Demonstrated success influencing colleagues and driving change in matrixed environments.
  • Strong product, analytical, and communication skills.

Preferred

  • Experience with applied AI and agentic workflows (agents), with ability to prototype and build lightweight applications/automations (e.g., APIs, low-code tools, or scripts) to validate use cases and accelerate delivery.
  • Familiarity with regulated or compliance-driven content reviews and workflows.
  • Exposure to AI- or GenAI-enabled content automation use cases.
Keurig Dr Pepper Inc. logo

Keurig Dr Pepper Inc.

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981
Burlington, Massachusetts, USA
13K employees (1,517 in marketing)
60% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
464.9K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
33%
Direct
46.7%
Referral
10.4%
Social
8.2%
Paid
1.5%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
1,462 (11% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$50.9B
Last Raise
$1.5B
Post IPO Equity, 21 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $1.5B
  • Oct 2025
    Post IPO Equity • $7B
  • Oct 2025
    Post IPO Equity

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