Product Manager, Content Platforms & Automation

Frisco, TX (On-site)

$97K/yr – $140K/yrMid Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the multi-year roadmap for end-to-end content and marketing workflows and DAM capabilities, aligning across brands and teams.

  • Lead cross-functional adoption across Marketing, IT, Legal, and agencies to raise standardization and speed.
  • Elevate DAM as the system of record through metadata governance and platform integration, enabling consistent asset reuse.
  • Partner with agentic content creation teams to scale GenAI-enabled content automation.

Job Description

Responsibilities
  • Develop and socialize a multi-year product vision and roadmap for end-to-end content and marketing workflows and DAM capabilities.
  • Deliver enterprise-level improvements in cycle time, asset reuse, compliance confidence, and operational efficiency.
  • Collaborate to drive adoption and standardization across brands, categories, and teams through strong change leadership.
  • Drive cross-functional collaboration across Marketing, agency partners, IT, and Legal to align requirements, manage risk, and accelerate delivery.
  • Elevate DAM as the system of record through improved metadata governance, taxonomy, and platform integration.
  • Establish the foundation and partner with agentic content creation teams to scale GenAI-enabled content automation.
Keurig Dr Pepper logo

Keurig Dr Pepper

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981
Burlington, Massachusetts, USA
13K employees (1,413 in marketing)
60% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
331.7K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
32%
Direct
52.2%
Referral
8.8%
Social
5.9%
Paid
1%

Headcount Trend

Current headcount: ~13.4K

Marketing Team

Marketing Team Size
1,413 (11% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$50.9B
Last Raise
$1.5B
Post IPO Equity, 21 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $1.5B
  • Oct 2025
    Post IPO Equity • $7B
  • Oct 2025
    Post IPO Equity

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