Responsibilities

• Develop a long-term strategy for the COBRA putter and wedge product line based on industry trends, competition, and market research.
• Act as focal point for all cross functional departments to drive product development from concept to end of life.
• Act as key contributor to the product roadmap calendar.
• Track all products throughout the development process.
• Review market research to identify trends in consumer needs, preferences, buying behaviors, or problems that may be solved by a new product offering.
• Lead product briefs and work with development teams to design new products that will meet customers’ needs and stand out in the marketplace.
• Build annual strategy plans that empower the cross-functional marketing team with deep understanding of the benefits and value of our products and marketing goals.
• Coordinate with sales teams to ensure that customers have adequate training on new products and services offered by the company.
• Participate in Design Reviews, provide insights, and drive product decisions through thoughtful discussion.
• Create and deliver product training and prelines to key accounts as needed.

Requirements

• 2-4 years of product line management, retail experience or equivalent sales experience.
• BS Degree in Business or equivalent technical experience.
• Advanced working knowledge of MS Office applications Word, Excel, PowerPoint
• Strong golf acumen in sales, product management, product marketing of golf equipment or like products.
• Effectiveness in working independently and in a team setting.
• Traditional office environment, some lifting of boxes, samples.

Benefits

• Bonus
• Benefits