Product Growth Specialist

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive monetization for a mobile app by shaping subscription and ad revenue, balancing user experience and growth.

  • Own monetization strategy design and experimentation across subscriptions, ads, and pricing.
  • Must-have: 4+ years in mobile app monetization with subscription/ad revenue focus.
  • Standout: Cross-functional collaboration with product, design, and engineering to deploy paywalls and retention experiments.

Job Description

Responsibilities

  • Analyze industry trends and competitor strategies to identify monetization opportunities.
  • Design and implement monetization strategies to maximize subscription and ad revenue.
  • Collaborate with design and development teams to implement monetization features effectively.
  • Create user segmentation frameworks and define experimentation hypotheses for monetization.
  • Model financial opportunities and expected outcomes for monetization initiatives.
  • Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
  • Set up and manage subscriptions and pricing tiers on App Store Connect.
  • Experiment with different in-app paywall placements to optimize conversion rates.
  • Collaborate with the design team to test and refine paywall layouts and calls-to-action.
  • Develop and implement win-back strategies for lapsed or inactive users.
  • Identify drivers of churn and implement initiatives to improve user retention.
  • Analyze user behavior to identify upsell opportunities and execute upsell strategies.
  • Create strategies to increase free trial starts and improve onboarding flows.
  • Ensure that monetization strategies do not negatively impact the user experience.
  • Maintain detailed documentation of monetization strategies, tests, and performance data.
  • Monitor and ensure compliance with Apple’s policies and international regulations.

Requirements

  • Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
  • Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
  • Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
  • Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
  • Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
  • Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
  • Passion for delivering exceptional user experiences while optimizing for revenue.

    Benefits

    • Apple hardware ecosystem for work.
    • Annual Bonus.
    • Medical Insurance (including vision & dental).
    • Disability insurance - short and long-term.
    • 401k up to 4% contribution.
    • Air Conference – an opportunity to meet the team, collaborate, and grow together.
    • Transportation budget
    • Free meals at the hub
    • Gym membership
    Air Apps logo

    Air Apps

    We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

    Founded in 2018
    San Francisco, California, USA
    50 employees (15 in marketing)

    Traffic Signals

    Monthly Visitors
    5.7K
    Traffic Source Mix
    Search
    27.8%
    Direct
    53.6%
    Referral
    7.9%
    Social
    9.4%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~51

    Marketing Team

    Marketing Team Size
    9 (18% of company)
    Median Career Experience
    7 years
    Median Tenure
    0.9 years