Responsibilities

• Plan and lead innovative product and growth marketing campaigns that support membership acquisition as well as deepen member relationships with UNFCU through our solutions.
• Collaborate cross-functionally throughout campaign planning from concept through execution of tactics, ensuring all stakeholders are aligned with objectives.
• Leverage data-driven insights to identify audience opportunities, optimize paid, earned, and owned channels, and execute campaigns that drive conversions and measurable growth.
• Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
• Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
• Drive the development and delivery of comprehensive integrated marketing campaigns that effectively deepen relationships with members and target prospective members through paid and owned channels.
• Collaborate with product and UN Affairs & Partnerships teams to ensure appropriate product-market fit when expanding into new organizations to ensure product marketing is positioned to drive conversion and achieve growth goals.
• Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.

Requirements

• Bachelor’s degree in marketing or related field
• 5+ years of experience in marketing financial products or services to consumers
• Experience developing and leading multi-channel and multi-product marketing campaigns across paid and owned media

Preferred

• Prior experience in a bank or credit union environment preferred
• Experience using work management tools such as Asana is a plus
• Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic and interest-based audience selection attributes is preferred
• Experience with Salesforce Marketing Cloud preferred