From trends to our favorite influencers, our products are inspired by all our BC Babes. Developed exclusively in-house, Beauty Creations delivers products for everyone! Beauty Creations is founded by our CEO Esmeralda Hernandez; an innovator and creator behind this fast growing beauty company, along with parent company Bebella Cosmetics. Growing up with a single parent mother her career began at a young age. Esmeralda started working with her mother at the swap meets at age 12 and by age 15, she was running her business in the perfume and hair industry. She realized that her true passion was in beauty. Being Latina woman in business she saw that there was a market that was being neglected. Her experience of working at the swap meets, she saw that the demand for beauty at an affordable cost was being missed. Coming across people who had the same love for beauty but unable to afford luxury she cultivated a line that was created with quality, without breaking the bank. Beauty Creations was made to be a line as CEO, Esmeralda says “ selling her oranges to everyone” changing the market, by allowing Beauty Creations to be accessible to everyone. We will continue to redefine the beauty industry one product at a time through inspiration, creation and passion. Currently, our products are cruelty-free with a line expanding from Eyes, Lips, Face, SKIN, hair tools, vanities and Exclusive Collections. We want our BC babes to feel inspired, and have the freedom to express their inner girl boss attitude. This is just the beginning for Beauty Creations, we hope you can enjoy this ride with us because we aren’t stopping.