Product Development Manager, Brand Management

New York City, NY (On-site)

$79K/yr – $92K/yrMid LevelFull time

Posted 7 days ago

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Job Description

Responsibilities

  • To play an essential role in the Brand Management division, managing the product development end-to-end process for selected brands across multiple categories (e.g. toys, F&B, apparel, health & beauty).
  • Ensure product development processes are adhered too by licensee across each brand program and product ranges and marketing align with relevant brand guidelines.
  • Manage the product development critical path from initial concept through to mass production. Lead product development projects independently.
  • Working closely and collaborate with client leads and commercial teams to drive and grow brand programs, ensuring licensee develop and launch successful and compelling products and marketing campaigns to retail. Provide update on PD projects on key client calls.
  • Commercial awareness and understanding of the bigger picture to ensure the role of the product development team makes a positive contribution to delivering overall brand strategy and budget.
  • Build, nurture, and manage strong relationships with licensors/ client & licensees across specific brands to drive projects forward and get approvals across the line.
  • To understand the ‘pressure point’ of product approvals and use effective influence and diplomatic skills to achieve results for the Licensors/Client & Licensees.
  • Knowledge of product approval platforms and online systems desirable. (e.g. Brand Comply). Provide training and guidance to licensees on approval systems.
  • Highly organized, multitasker ensuring all submissions are turned around within 48 hours, either via the approval systems or emails. Ensure prompt, accurate and clear feedback is provided to licensees and clients.
  • Excellent communicator at all levels and highly adaptive to each Licensor’s culture and tone.

Requirements

  • Experience working in product development and licensing approvals - ideally within consumer products.
  • Knowledge of product development timelines and a good breath of understanding of multiple consumer product categories.
  • Ability to take initiative, handle multiple projects simultaneously and prioritize in a fast-paced environment while also maintaining attention to detail.
  • Positive can-do approach, proactive and self-motivated work ethic.
  • Strong communication skills – written and verbal.
  • Fluent in Microsoft Office; Illustrator and Photoshop skills are a plus.
  • Must be growth minded, collaborative and accountable.
CAA Club Group logo

CAA Club Group

For close to 120 years, we have been innovative leaders committed to meeting and exceeding the needs of Canada’s motorists and travellers.CAA Club Group of Companies (CCG) is comprised of two automobile clubs—CAA South Central Ontario and CAA Manitoba— that provide Roadside Assistance, travel, insurance service and Member savings for our over 2.5 million Members. Our organization also includes CAA Insurance Company, a national property and casualty insurance company, Orion Travel Insurance Company, a nationwide trusted travel insurer, Echelon Insurance, a leading specialty insurer and CCG Advisory Services, a new company providing Ontarians with trusted advice on life, critical illness, and disability insurance.

Founded in 1903
Vaughan, Ontario, CAN
1.4K employees (73 in marketing)

Traffic Signals

Monthly Visitors
494K
Monthly Google Ads Budget
$613
Traffic Source Mix
Search
50.1%
Direct
35.1%
Referral
12.6%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
60 (4% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
6