Own the pet product development lifecycle—from consumer, industry, and competitive research to market introduction—aligning launches with brand priorities and strategic goals.

• Conduct & analyze research to identify product gaps in the pet technology, products, and pricing space.
• Own the new product development strategy using market data to introduce opportunities into the Tweezerman Pet Collection.
• Manage development timelines, on-time launches, pricing, sample management, and quality & legal requirements.
• Establish pricing for new and existing products while analyzing COGS to meet margin goals.
• Daily supplier relationship management to keep projects on schedule.
• Partner with Sales to gather retailer insights and support channel activations, including exclusives as needed.
• Collaborate with Sourcing, Supply Chain and QC to identify new suppliers and ensure product specifications are met.
• Work with Digital Content and Creative to develop launch strategies, packaging needs, and content schedules.
• Lead creation of Tweezerman Pet Collection brand & product presentations for cross-functional alignment on launches and updates.
• Proactively analyze products (POS, shipments) to ensure objectives are met and reduce complexity annually.