Responsibilities

• Product-Focused Brand Voice: Write fresh, on-brand copy that reflects SeneGence’s personality and resonates with beauty-savvy consumers and our independent distributor network.
• Product Storytelling: Transform product features, ingredient benefits, and performance claims into compelling beauty narratives that inspire purchase and brand loyalty.
• Global Market Messaging: Create grammatically correct, engaging copy in the SeneGence voice and tone for diverse global audiences.
• Campaign Content: Support the creation of copy for seasonal launches, holiday collections, limited editions, and promotional events with language that excites and engages.
• Multi-Channel Writing: Develop persuasive copy for email campaigns, product descriptions, e-commerce pages, social media posts, influencer kits, brochures, and training materials.
• SEO & Beauty Trends: Apply SEO best practices while incorporating trending beauty terms and language that aligns with consumer search behaviors.
• Creative Concept Support: Interpret creative direction from product and promotional briefs into persuasive copy concepts with strong calls to action.
• Cross-Functional Collaboration: Partner with Marketing, Creative, Product Development, and Training teams to ensure messaging supports brand objectives and product positioning.
• Quality Control: Proofread and edit copy to ensure accuracy, consistency, and alignment with brand guidelines and regulatory requirements.
• Email Campaign Support: Draft and review test emails using Campaign Monitor or similar email marketing tools, ensuring clarity, brand consistency, and engagement.

Requirements

• Requires a bachelor's degree in Communication, Journalism, Advertising, English or related discipline or equivalent combination of education and relevant experience.
• Requires at least 2 years’ experience in a Copywriting position in both print and web.
• Must have an understanding of SEO/SEM best practices.
• Must have familiarity with AI tools.
• Detail-oriented and data driven.
• Must possess competent storytelling, and creative writing as well as technical writing skills.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Teams and Outlook.
• Must be comfortable to adapting to several voices, as there will be ghostwriting responsibilities.
• Must have working knowledge/experience with AP Style Book Style.
• Requires strong grammatical and verbal skills and must be an excellent speller.
• Must possess a flexible approach and willingness to adapt ideas to the needs of the clients.
• Must be able to prioritize multiple tasks and adjust as necessary to meet deadlines in a fast-paced work environment.
• Requires strong computer and organizational skills, keen eye for details and the ability to verify all copy is accurately stated.
• Must be a strategic thinker, be self-motivated and possess a passion for writing in both logical creative styles.
• Must possess a positive, helpful attitude with active listening skills.
• Must be able to work independently and as a cooperative member of a team.
• Must be able to take constructive feedback with a willingness to learn from other creative team members.
• Must be able to adhere to a hybrid work schedule.

Nice to Have

• Innate creativity and experience writing copy for beauty/skincare preferred.
• Experience in direct sales/multi-level marketing/e-commerce.