Responsibilities

• Ensure accurate and comprehensive product information on PDPs, including specifications, features, and benefits.
• Suggest product title, description, and bullet point optimization to improve search visibility and clarity for customers.
• Conduct regular audits to identify and rectify any inaccuracies or inconsistencies on PDPs.
• Curate and upload high-quality images to showcase products effectively, adhering to brand guidelines and standards.
• Incorporate product videos where appropriate to provide customers with a richer understanding of the product.
• Continuously evaluate and update visual content to maintain relevance and freshness.
• Determine when a product warrants a variation page and work with relevant teams to create and implement these pages effectively.
• Determine when a product bundle will increase conversions, sales, and inventory sell-through. Create, market, and track all bundles.
• Ensure consistency and coherence across variation pages to streamline the customer's decision-making process.
• Proactively seek opportunities to enhance PDPs through innovative content strategies such as interactive elements, comparison tools, or user-generated content.
• Collaborate with internal teams to develop and implement enhanced content initiatives that align with business objectives and customer needs.
• Monitor key performance indicators (KPIs) related to PDPs, such as conversion rates, bounce rates, and time on page.
• Use data insights to identify areas for improvement and implement strategies to optimize PDPs accordingly.
• Work closely with other Team Members in Product Promotion verification and Product Creation accuracy.

Requirements

• Experience in digital shelf, e-commerce, retail, or related roles.
• Excellent attention to detail and organizational skills.
• Creative thinking and a passion for enhancing the online shopping experience.
• Strong communication and collaboration skills.

Preferred

• Bachelor’s degree in marketing, business, or a related field.
• Hand Tool, Power Tool, and/or Power Equipment Knowledge
• Strong understanding of digital marketing principles and best practices.
• Proficiency in content management systems (CMS) and e-commerce platforms. Salsify and Salesforce Commerce Cloud
• Analytical mindset with the ability to derive insights from data.

Benefits

• Work-Life Balance
• Professional Development Training
• Competitive Pay & Annual Performance-Based Increase Opportunities
• Generous PTO plan that starts accruing on day 1!
• Paid Holidays – we are closed the 6 major holidays of the year
• Maternity Leave (partially paid through company paid short-term disability!)
• Work environment where everyone strives to do their best work and can see their impact on the company
• Community Involvement Opportunities
• Generous Employee Discounts
• Various Medical, Dental, & Vision Insurance Plans To Fit Any Lifestyle & Family
• Supplemental Health Insurance Add-On Programs
• Medical & Dependent Care Flexible Spending Accounts
• 100% Company Paid Short- & Long-Term Disability Insurance
• 401(k) Program & Company Matching
• 100% Company Paid Life Insurance