eShipping, LLC

Product & Content Marketing Manager

Parkville, MO (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and shape the marketing content engine, turning product capabilities into customer value through asset design, GTM messaging, and sales enablement while coordinating cross-functional teams for timely launches.

  • Asset and content production: design emails, landing pages, visuals, and videos for campaigns and product launches.
  • GTM ownership: develop positioning, messaging, audience targeting, and launch plans with Product and Sales alignment.
  • Performance-driven optimization: collaborate on campaign metrics, content impact, and enablement assets to drive pipeline.

Job Description

  • Personally design and deliver digital marketing assets (emails, landing page graphics, paid media visuals, and campaign content), ensuring all materials are production ready and on brand
  • Collaborate on campaign planning, content development, and performance optimization
  • Work with digital marketing partner to apply SEO, conversion, and audience targeting best practices to content development
  • Work with digital marketing partner to analyze campaign and content performance to inform future improvements
  • Independently design and produce most marketing and sales assets in-house, from concept to final production for: o Sales collateral, presentations, data sheets, and case studies; o Digital content (graphics, videos, blog posts, landing pages, email assets); o Internal sales collateral and executive-facing documents
  • Design, format, and finalize production-ready materials using Microsoft Office (PowerPoint, Word, Excel) with strong attention to layout, hierarchy, and visual clarity
  • Personally create and edit graphics and short-form videos using professional design tools to support campaigns, product launches, and sales initiatives
  • Ensure consistency in brand voice, visual identity, and messaging across all content
  • Serve as a marketing owner and subject-matter partner for assigned products, platforms, or service offerings, in close collaboration with Product and Business leadership
  • Develop and execute go-to-market strategies, including: o Positioning and messaging; o Target audiences and vertical alignment; o Launch plans and timelines
  • Translate product capabilities into customer-centric value propositions
  • Partner closely with Sales, Operations, and Leadership to ensure GTM alignment
  • Support sales enablement with clear messaging, battlecards, and competitive positioning
  • Work closely with Sales teams to understand customer needs and refine messaging
  • Coordinate with internal stakeholders to prioritize initiatives and meet deadlines
  • Manage multiple projects simultaneously in a fast-paced environment