Responsibilities

• Develop and execute content strategy for the Instagram TV app, setting quality standards and measurement frameworks for new features and experiences
• Partner with design and product teams to ideate, prototype, and launch innovative content formats that resonate with varying audiences, leveraging AI tools and solutions
• Leverage quantitative and qualitative insights to inform content decisions and optimize user experiences
• Build influence across teams, advocating for content quality and user-centric design
• Lead through collaboration, fostering creativity, experimentation, and continuous improvement
• Stay ahead of industry trends, bringing fresh ideas and a future-focused mindset to the team
• Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment

Requirements

• 6+ years of experience with digital content strategy, journalism, production and relevant skills
• Demonstrated expertise in short-form video content and emerging video formats
• Experience working and navigating ambiguity in time-sensitive environments
• Proven experience to collaborate with cross-functional teams (product, engineering, design, analytical)
• Demonstrated editorial judgment and problem-solving skills and experience to document judgement logic into reusable frameworks to scale across teams
• Proficiency in leveraging quantitative insights to inform content decisions
• Track record of building influence and driving alignment across stakeholders

Preferred

• Experience with product launches in ambiguous or zero-to-one environments
• Familiarity with developing content strategy, establishing quality standards and experiences video platforms
• Background in OTT, TV and/or digital media production
• Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery