Responsibilities

- Primary Focus: Product & Brand Marketing - Partner with Product teams to develop and refine our product value proposition - Translate technical product capabilities into clear, compelling customer narratives - Lead the go-to-market Marketing strategy for new product features and releases - Align messaging and plans with Product, Sales, and Digital Marketing teams - Analyze the competitive landscape to inform product differentiation strategy - Research and identify market segments, buyer personas, and industry trends - Gather customer insights to strengthen messaging and positioning - Develop product- and brand-focused marketing content - Create sales content (one-pagers, pitch decks, feature briefs, and FAQs)

Requirements

- 7+ years of marketing experience, preferably in a small or growing B2B SaaS or technology company - Proven experience in product marketing - Experience shaping and evolving brand strategy (not just executing campaigns) - Experience collaborating with digital marketing and demand generation teams - Strong track record of working cross-functionally with Product and Sales teams - Event marketing or industry engagement experience preferred - Enthusiasm for engaging with customers and partners at industry events - Strategic thinker who can connect product strategy, market opportunity, and revenue growth - Exceptional written and verbal communication skills - Superb product storytelling abilities

Preferred

- Familiarity with marketing automation (HubSpot), CRM (Salesforce), and analytics tools - Ability to prioritize and execute in a fast-paced environment - Creative problem-solving skills - Bachelor’s degree (or higher) in Marketing preferred

Benefits

- Medical, dental, vision, flexible spending account; 401k with up to 4% matching; paid vacation, holidays, and sick leave - Corporate discount opportunities