Responsibilities

• Lead social campaigns from inception to completion, ensuring every asset aligns with client briefs and UNFOLD’s high creative standards.
• Collaborate with internal stakeholders to create, track, and recalibrate project schedules and production calendars based on real-time feedback and status.
• Supervise the end-to-end creative content production process, including graphic design, motion design, and editorial components.
• QC and traffic final deliveries in a variety of digital formats, ensuring flawless execution across platforms like TikTok, Instagram, and YouTube.
• Serve as the primary point of contact for clients, managing day-to-day requests, revisions, and production-related issues with professionalism and tact.
• Partner with the Creative Director and Resource Director to manage shared resources and optimize team bandwidth for high-volume output.
• Develop comprehensive Scopes of Work (SOWs), negotiate rates, and manage client expectations to ensure project profitability and success.
• Manage production budgets effectively, finding creative solutions to maximize client spend while maintaining high team morale.
• Utilize data and campaign insights to inform future content development, aligning with agency methodologies to ensure measurable impact.
• Continuously brainstorm and innovate new ideas to keep UNFOLD clients at the forefront of social trends and emerging creative opportunities.
• Conduct detailed post-mortems on completed campaigns to recognize successes and apply lessons learned to future high-impact initiatives.
• Stay ahead of the curve by tracking industry trends, new platform features, and shifting digital behaviors to provide strategic guidance.

Requirements

• 5+ years of agency experience, with at least 3+ years specifically in a Social Media project management role.
• Deep knowledge of social platform nuances, audience behaviors, and specific tone/style requirements for TikTok, Instagram, and more.
• Experience preparing logistics for events, including run-of-shows and production schedules.
• Skill and talent to confidently give creative notes that elevate the final product.
• Next-level project management and prioritization skills, with the ability to lead long-term, multi-scenario plans.
• A strong creative eye with the ability to bridge the gap between creative vision and social strategy.
• Familiarity with the social tech stack, including tools like Sprout Social, Asana, and native analytics platforms.

Preferred

• Proven experience in the entertainment and pop culture space is highly preferred.