Producer, Social Content

New York, USA (Hybrid)

$60K/yr – $140K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Drive end-to-end social content production for live-action and UGC formats, including fast-turnaround shoots.

  • Own end-to-end social content production from concept to final delivery.
  • Must-have: demonstrated experience producing social content with live-action/UGC work.
  • Standout: proven ability to scale production for social-first, quick-turnaround shoots with small crews.

Job Description

Responsibilities

  • Oversee the end-to-end production of social content, including live-action and UGC-style videos, from concept through final delivery.
  • Manage and scale production for social-first environments, specializing in quick turnarounds, small crews, and lo-fi setups.
  • Coordinate shoots with internal creative teams, external creators, talent, and production vendors to ensure seamless execution.
  • Serve as a line producer for in-house shoots, managing all on-the-ground logistics.
  • Collaborate with Business Affairs to navigate WPP, client, and SAG talent guidelines, ensuring all productions are compliant.
  • Partner closely with Project Managers and Creatives to maintain project timelines, budgets, and brand alignment, providing regular updates to the Executive Producer.
  • Conduct research to discover and vet specialized vendors, production partners, and makers to support our creative needs.

Requirements

  • Demonstrated experience producing social content, with a portfolio showcasing live-action and UGC-style work.
  • Deep understanding of social media platforms, including native formats, specifications, and content pacing.
  • Expertise in scaling production for social media, including quick-turnaround, lo-fi, and small-crew projects.
  • Familiarity with creator editing tools (e.g., CapCut) and production management software (e.g., Monday.com).
  • Proficiency in building clear and compelling presentation decks for internal and external stakeholders.

Preferred

  • Preferred: Experience with the Adobe Creative Suite and familiarity with AI programs.

Benefits

  • We offer a competitive benefits package, click WPP Benefits for more details.
  • VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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