Principal Strategist - Growth and Acquisition Media at EchoStar | Englewood, CO | $110K/yr – $157K/yr

EchoStar

Principal Strategist - Growth and Acquisition Media

Englewood, CO (Unknown)

$110K/yr – $157K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid acquisition engine for DISH and Sling TV, coordinating multi-channel media—OTT, search, social, and affiliates—for net-new subscribers, while using econometric models and AI driven personalization to lift ROMI.

Ownership: Drive cross-channel acquisition strategy and budget-linked optimization across paid media lines.
Measurement: Use MMM and incrementality to improve CAC and overall ROI.
Execution & Partners: Lead multi-channel campaigns and manage external agencies to hit target outcomes.

Job Description

Own cross-channel acquisition for DISH and Sling TV, orchestrating OTT, search, social, and affiliate programs to drive profitable subscribers at efficient costs.

Responsibilities: Growth and media mix optimization across OTT, Search, Social, and Affiliate channels with data-backed decision making.
Campaign Execution: Deploy multi-channel campaigns (broadcast and performance digital) with tight project management to maintain a unified market presence.
AI and personalisation: Apply DCO and AI-driven personalization to translate performance data into higher ROMI creative strategies.
Agency & cross-functional leadership: Manage external partners while aligning tactics with Brand, Finance, and MarTech on product roadmaps.
Incrementality & econometrics: Leverage MMM and incrementality testing to improve overall ROI and reduce CAC.
Budget support: Contribute to annual/quarterly media budgets with data-driven channel performance evaluations.
Measurement & governance: Ensure integrated media projects are executed precisely to drive sustainable growth.
Channel ownership: Own key paid product lines and drive net-new subscribers with a focus on profitability.
Vetting and optimization: Use econometric insights to continually optimize the media mix for business health.
External partners: Demonstrate effective management of agencies and vendors to hit business goals with minimal oversight.