Principal Product Marketing Manager, Security Storytelling (Remote)

San Francisco, CA (Remote)

$196K/yr – $247K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive security storytelling and executive messaging for Splunk Security, shaping the narrative and thought leadership for executives and buyers.

  • Own top-level security messaging and executive storytelling for Splunk Security.
  • Must-have: 6+ years in tech product marketing or strategy with cybersecurity exposure.
  • Standout: Translate complex tech into value for CISOs and executives.

Job Description

Responsibilities

  • Define and Drive the Narrative: Craft the top-level messaging and strategic narrative for Splunk Security to ensure consistency across the portfolio and cut through the noise of a crowded market.
  • Executive Storytelling & Keynotes : Lead the development of high-impact presentations, scripts, and decks for major stages (sales kick-offs, industry conferences, customer summits) and executive briefings events.
  • Drive Awareness & Perception: Build out critical, high-value thought leadership assets—white papers, visuals, blogs, vision decks, and videos—that spur conversation and elevate Splunk’s point of view among customers, industry leaders and analysts.
  • Market Vision & Trends: Synthesize security landscape trends (SIEM, XDR, AI, Threat Intel) and competitor movements into actionable insights and forward-looking thought leadership content.
  • Translate Technology to Value: Act as the "translator" between technical product teams and non-technical executive audiences, surfacing the bits and bytes into compelling value-driven stories.
  • Strategic Alignment: Partner with sales, product, and cross-functional leadership to refine and test messaging effectiveness, reflecting the needs of the customer and ensuring on the ground outcomes.

Requirements

  • 6+ years of experience in Product Marketing, Corporate Strategy, Strategic Communications, or a related field within the technology sector.
  • 3+ years in cybersecurity or adjacent markets, with a deep understanding of the SOC, the pressure on the CISO, and the language of the industry and customer.

Preferred

  • Master Storyteller: A portfolio demonstrating the ability to write powerful, concise, and persuasive content in various formats from center stage to infographic to drive industry leadership.
  • Executive Presence: Proven experience working with and influencing senior executives (VPs, C-level) and orchestrating and navigating complex stakeholder processes.
  • Data-driven: Understand how to leverage seller and product telemetry, message-testing and external research to ensure story-telling is grounded in the customer
  • Agility & Ownership: Ability to manage multiple high-stakes projects with competing timelines and drive projects from rough ideas to polished deliverables in a timely and collaborative manner.
  • Visual Strategy: Ability to structure presentations visually and storyboard keynote decks that maintain high audience engagement, working with designers or independently.
  • Tech-Savvy: Comfortable sitting in technical briefings and asking the right questions to extract a product's core customer value and differentiation.
  • Relevant experience in areas such as journalism, evangelism, speechwriting, or analyst relations.
  • Deep expertise in AI/ML impacts on the security landscape.

Benefits

  • At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
  • Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
  • We are Cisco, and our power starts with you.
  • U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
  • U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
  • - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
  • - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
  • - Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
  • - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
  • - Additional paid time away may be requested to deal with critical or emergency issues for family members
  • - Optional 10 paid days per full calendar year to volunteer
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Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

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