Responsibilities

• Strategic Planning: Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators.
• Market Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape, using data and insights to inform a comprehensive marketing strategy.
• Product Positioning & Messaging: Define and communicate an enduring and unique value prop for how Photoshop and Firefly work together as part of the Creative Cloud portfolio. Translate technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud.
• Go-to-Market Execution: Lead the go-to-market process for new product launches, including messaging, positioning, informing pricing, and promotional activities.
• Driving Value & Performance: Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives.
• Customer Journey: Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction.
• Influencing Senior Leadership: Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key cross-functional partner to ensure seamless collaboration on marketing initiatives.

Requirements

• 10+ years of experience in product marketing, marketing, or a related field
• BA/BS degree in Marketing, Business or a related degree is preferred OR 10+ years of experience OR equivalent practical experience
• Passion for new technologies , creative image-editing products, and the creative industry. Hands-on experience with Photoshop or any digital imaging tools and the GenAI landscape is preferred.
• A distinctive track record of launching technically complex products, leading cross-functional teams, and mentoring junior team members
• Ability to thrive in ambiguity and rapidly evolving, matrixed environments, with a bias for action and problem solving
• Exceptional written and verbal communication skills — the ability to distill complex ideas into digestible content and confidently influence executives, peers, and key decision makers
• Data-driven and insight-led approach , with genuine customer curiosity — you dig into research, talk directly with users, and have the courage to challenge plan s based on new information
• Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation, with the ability to collaborate and influence across the organization