Responsibilities

• Lead product marketing efforts in support of our commercial teams as they continue to land 7-figure deals.
• Define Parloa’s overall market narrative, own the evolution of our ICP, and architect value frameworks and ROI narratives.
• Develop compelling content to support sales initiatives and joint marketing with partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels.
• Drive our ecosystem’s go-to-market strategies, empowering sales & partnership teams with sophisticated use cases and proof points based by research, infused competitive differentiators in collaboration with our Competitive Intelligence team
• Amplify our thought leadership on AI agents and AI agent platforms: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events.
• Lead strategic “big bet” initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X. This might include key deal cycles, industry-defining research, strategic partner engagements, or executive event participation.

Requirements

• 8 years of experience in Product Marketing roles, or 10 years of experience working alongside a PMM team in related roles: sales enablement, B2B direct marketing, etc. You should have a deep Product Marketing playbook.
• A proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and executive-level deal support. When Sales or Partnerships need the big guns, they look to you for guidance.
• Whether it’s on webinars, at company events, or training the whole Sales team on new products and initiatives, you can capture an audience’s attention.
• Ambidexterity for both strategy and tactics. You’ve crafted a strategic narrative in collaboration with executive stakeholders, and also created visually appealing sales collateral from top to bottom.

Preferred

• Experience speaking on webinars or at events
• Experience defining ICP and market narratives (preferred)