Responsibilities

• Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises.
• Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives.
• Drive positioning, messaging, and enterprise market segmentation for new and existing products.
• Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption.
• Identify, recruit, and manage strategic channel partners to support product launches.
• Drive partner enablement programs, tools and materials to ensure partner and product success.
• Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth.
• Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
• Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns.
• Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits