Principal Product Marketing Manager

Redwood City, CA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive go-to-market strategy and cross-functional launches for StrongDM within Delinea, translating complex tech into buyer-ready messaging for practitioners and executives.

  • Must-have: 8-12+ years in product marketing in cybersecurity or B2B SaaS
  • Standout: PAM/IAM or DevOps tooling experience with clear ARR impact

Job Description

Responsibilities

  • Define and refine the value proposition for StrongDM
  • Translate complex technical features into clear, benefit-driven narratives.
  • Develop persona-based messaging tailored to technical practitioners and executive decision-makers.
  • Lead end-to-end GTM execution for product launches and major feature releases.
  • Work cross-functionally to develop and execute GTM/pipeline plays to land new logos for Delinea with StrongDM and sell StrongDM to the Delinea installed base
  • Coordinate across Product Management, Sales, and Marketing to ensure alignment and impact
  • Track and report on the effectiveness of GTM programs and adjust strategies as needed.
  • Develop high-impact sales tools, including pitch decks, discovery guides, and competitive battlecards.
  • Create ROI models and business cases that empower the field to win enterprise deals.
  • Conduct training sessions for the global sales organization on new products and competitive positioning.

Requirements

  • Experience: 8-12+ years of experience in Product Marketing within cybersecurity or B2B SaaS
  • Direct experience in PAM, IAM, or DevOps/Infrastructure tooling is a significant advantage
  • Strategic Mindset: Proven track record of creating and executing GTM strategies that drive measurable ARR growth
  • Storytelling Excellence: Ability to simplify complex technical concepts and present them compellingly to both practitioner and C-suite audiences
  • Technical Proficiency: Comfortable engaging with technical architects and engineers; ability to understand the 'how' of a product to better market the 'why'
  • Cross-Functional Leadership: Exceptional ability to collaborate across Product, Sales, and Marketing teams in a fast-paced environment
  • Education: Bachelor’s degree in Marketing, Computer Science, or a related field; MBA or Pragmatic Institute certification is a plus

Preferred

  • MBA or Pragmatic Institute certification is a plus
  • Experience with PAM, IAM, or DevOps/Infrastructure tooling is a significant advantage.

Benefits

  • We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
Delinea logo

Delinea

3.5 Glassdoor

Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS applications to eliminate identity-related threats. With intelligent authorization for all identities, Delinea is the only platform that enables you to identify each user, assign appropriate access levels, monitor interaction across the modern enterprise, and immediately respond upon detecting any irregularities. The Delinea Platform enables your teams to accelerate adoption and be more productive by deploying in weeks, not months, and requiring 10% of the resources to manage compared to the nearest competitor.

Founded in 2004
San Francisco, California, USA
1.2K employees (84 in marketing)
61% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
397.4K
Monthly Google Ads Budget
$288.8K
Traffic Source Mix
Search
52%
Direct
37.9%
Referral
6.9%
Social
1.9%
Paid
1.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
65 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity

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