Responsibilities

• Define the B2B Adoption Strategy & User Journey
• Set the end-to-end adoption strategy for Acrobat’s business professionals, connecting activation, value engagement, and repeat usage.
• Define the highest-value jobs to be done, user intents, value moments, and adoption pathways .
• Architect the journey from a user’s initial intent to adjacent, higher-value jobs, defining the right sequence of experiences, messages, recommendations, and calls to action.
• Identify friction and unmet needs across product and customer touchpoints, partnering with Product and PLG to accelerate time-to-value and build deeper, more habitual usage.
• Establish clear hypotheses, success metrics, and leading indicators for adoption and value realization.
• Build a deep understanding of business professionals through qualitative research, behavioral data, segmentation, experimentation, and customer feedback.
• Synthesize signals into actionable insights about who our users are, what they are trying to accomplish, where they struggle, and what will unlock greater value .
• Identify high-potential segments, behaviors, and product adjacencies that can unlock incremental adoption and growth.
• Build a disciplined test-and-learn agenda with Product, PLG, Lifecycle, Analytics, and Research to validate hypotheses and optimize the adoption journey.

Requirements

• 10+ years of experience in Product Marketing, Growth, Product Management, or a related field, with significant experience in B2B SaaS or productivity software.
• A track record of defining and driving product adoption, engagement, or growth strategies for complex products with multiple use cases.
• Deep customer orientation and expertise translating qualitative and quantitative insights into product and go-to-market strategy.
• Solid understanding of product-led growth, lifecycle journeys, experimentation, segmentation, and behavioral analytics.
• Demonstrated ability to influence product roadmaps and senior team members without direct authority.
• Exceptional critical thinking paired with a bias toward execution—you can move fluidly from defining a multi-year opportunity to diagnosing a specific point of friction in a user journey.
• Strong storytelling and communication skills, with the ability to turn complexity into a simple, compelling narrative.
• Experience operating across highly matrixed organizations and aligning diverse teams around a common customer and business outcome.
• Curiosity about AI and a strong point of view on how generative AI is reshaping knowledge work, collaboration, and business productivity.
• BA/BS degree Preferred OR 10+ years of Marketing OR equivalent practical experience