Responsibilities

• Define and own the product’s growth strategy and roadmap, aligned to business targets such as subscriber growth, ARPU, attach rates, and retention.
• Lead initiatives that improve awareness, consideration, conversion across digital and assisted channels, activation completion rates, and cross‑sell/upsell performance.
• Collaborate with marketing and channel teams to develop segmentation and value propositions, launch campaigns across all channels, and optimize landing pages, funnels, and offers.
• Partner with analytics to define and track funnel KPIs, run experiments to improve conversion and engagement, and build dashboards that support decision‑making.
• Influence pricing and packaging to balance growth, profitability, and customer value.
• Serve as the voice of the business in product discussions to ensure new features drive measurable growth outcomes.

Requirements

• 10+ years in product management, growth, or a related role (e.g., growth marketing, product marketing, commercial strategy).
• Strong B2C, E-commerce experience is preferred. Customer focus.
• Proven track record driving customer acquisition, conversion, or retention in a subscription or consumer service.
• Strong analytical skills; comfortable with funnels, cohorts, and experimentation.
• Experience collaborating with marketing, sales, and channel teams.
• Ability to translate business goals into concrete product and go-to-market initiatives.
• Excellent communication and storytelling skills—able to influence stakeholders at multiple levels.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
• AT&T internet (and fiber where available) and AT&T phone