Principal, Product Marketing - Cloud Security (Remote)

USA (Remote)

$170K/yr – $260K/yrSenior Level12+ years expFull time

Posted 6 days ago

Job Summary

Own the cloud security go-to-market strategy for CrowdStrike, shaping GTM, positioning and cross-functional execution across partnerships, analysts, verticals and competitive strategy.

  • Define GTM strategy and prioritize opportunities
  • Shape differentiated positioning for CNAPP and cloud security
  • Lead cross-functional alignment with Product, Sales, AR and Partners

Job Description

Responsibilities

  • GTM strategy – Define and drive the go-to-market strategy for Falcon Cloud Security, prioritizing the market opportunities, use cases and motions that accelerate growth and competitive wins.
  • Positioning and messaging – Define differentiated positioning and narratives for CrowdStrike’s end-to-end cloud security and CNAPP offering, spanning proactive risk reduction and prevention through real-time detection and response.
  • Category and competitive strategy – Shape CrowdStrike’s point of view on the cloud security market and translate competitive, customer and adversary insight into clear differentiation and strategic direction.
  • CSP partnerships – Shape joint GTM strategy with AWS, Microsoft Azure and Google Cloud, including co-sell, marketplace, solution positioning and strategic partner narratives.
  • Analyst Relations – Partner with Analyst Relations and Product leadership to shape market perception, influence category narratives and strengthen CrowdStrike’s position in strategic analyst evaluations.
  • Vertical GTM – Define how CrowdStrike’s cloud security value proposition translates into priority industries and use cases, partnering with Industry Marketing and Sales to build differentiated vertical motions.
  • Field and customer strategy – Equip the field to win with clear competitive narratives and engage directly with strategic customers and prospects to refine positioning and GTM priorities.
  • Market leadership – Build thought leadership that strengthens CrowdStrike’s authority in cloud security and advances our point of view with customers, analysts and the broader market.
  • Cross-functional leadership – Drive alignment across Product, Engineering, Sales, Marketing, AR, Competitive Intelligence, Industry Marketing and Partners to execute against the cloud security strategy.

Requirements

  • 12-15+ years of product marketing, product management or related experience in enterprise cybersecurity, including significant experience in cloud security.
  • Deep understanding of cloud security, including CNAPP, CWPP, CSPM, CDR, Kubernetes/container security and cloud-native security operations.
  • Strong understanding of AWS, Microsoft Azure and/or Google Cloud, modern cloud architectures, DevOps and cloud-native application development.
  • Demonstrated ability to create differentiated positioning and compelling narratives for complex technical products.
  • Proven track record leading strategic go-to-market initiatives and major product launches.
  • Experience working with CSPs, technology alliances and/or cloud marketplaces.
  • Experience partnering with Analyst Relations and engaging industry analysts on strategic evaluations and market research.
  • Strong competitive instincts and ability to translate technical differentiation into clear customer value.
  • Exceptional written, verbal and presentation skills with the ability to influence technical practitioners, CISOs, sellers, analysts, partners and executives.
  • Strong business acumen and demonstrated ability to influence senior stakeholders and lead complex cross-functional initiatives.

Benefits

  • Market leader in compensation and equity awards
  • Comprehensive physical and mental wellness programs
  • Competitive vacation and holidays for recharge
  • Paid parental and adoption leaves
  • Professional development opportunities for all employees regardless of level or role
  • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
  • Vibrant office culture with world class amenities
  • Great Place to Work Certified™ across the globe
CrowdStrike logo

CrowdStrike

4.1 Glassdoor

CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk — endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. CrowdStrike: We stop breaches.

Founded in 2011
Remote, Oregon, US
10K employees (518 in marketing)
80% recommend to a friend
90% CEO approval

Salaries

Posted range

$170K/yr – $260K/yr

Taken straight from the job posting.

See all CrowdStrike salaries

Funding

Total Funding
$1.2B
Last Raise
$4.6M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity • $4.6M
  • Jan 2021
    Post IPO Debt • $750M
  • Jun 2018
    Series E • $200M

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
34%
Direct
56.3%
Referral
5.9%
Social
1.1%
Paid
2.7%

Headcount Trend

Current headcount: ~10.9K

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