Principal Product Manager, Marketing Technology Platform

Philadelphia, PA (Unknown)

Salary Not AvailableSenior Level15+ years expFull time

Posted 2 days ago

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Job Summary

Own enterprise MarTech product strategy and capability roadmaps, translating business and regulatory needs into reusable platform capabilities while coordinating governance, tradeoffs, and cross-functional delivery.

  • Define roadmaps and backlog for CDP, identity, segmentation, journey orchestration, and analytics.
  • Align with engineering, privacy, and security to ensure scalable, compliant solutions and executive-level communication.
  • Lead governance and data-driven decisions to maximize impact across multiple brands, channels, and customer journeys.

Job Description

Responsibilities

  • Own product strategy and capability roadmaps for enterprise MarTech and customer engagement platforms.
  • Translate business goals, customer needs, regulatory requirements, and operational constraints into reusable platform capabilities.
  • Break down broad business priorities into clear capability areas, roadmap themes, features, epics, and delivery-ready backlog.
  • Build roadmap structures that distinguish between existing platform capabilities, planned enhancements, and true new capability needs.
  • Sequence capabilities across near-term delivery needs and longer-term platform evolution.
  • Prioritize competing stakeholder needs across business, operations, analytics, technology, and customer experience partners.
  • Partner with engineering, architecture, data, privacy, and security teams to shape scalable, resilient, compliant solutions.
  • Structure roadmap work so it can connect to platform planning, Jira hierarchy, backlog readiness, and downstream execution.
  • Make explicit tradeoff decisions across build, buy, defer, consolidate, deprecate, and optimize options.
  • Identify capability gaps, platform duplication, operational friction, and opportunities to simplify the ecosystem.

Requirements

  • 10+ years of product management or directly comparable platform product leadership experience.
  • 5+ years owning product strategy, capability roadmaps, or platform capabilities for enterprise MarTech, customer engagement, customer data, decisioning, campaign orchestration, personalization, or communications platforms at meaningful scale.
  • Demonstrated ownership of product roadmaps, prioritization, sequencing, and tradeoff decisions.
  • Experience translating broad business needs into structured platform roadmaps, features, epics, and delivery-ready backlog.
  • Experience working deeply with engineering, architecture, data, privacy, security, analytics, and business stakeholders.
  • Evidence of measurable outcomes from platform decisions, not only project delivery or operational support.
  • Experience operating in complex enterprise environments with senior stakeholder alignment and governance forums.
  • Strong written and verbal communication skills with the ability to explain complex platform decisions to executives and cross-functional teams.
  • Comfort working through ambiguity, competing priorities, technical constraints, and transformation complexity.

Preferred

  • Experience with enterprise MarTech or customer engagement platforms such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign, Adobe Target, Adobe Analytics, Adobe Experience Manager, Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Pega Customer Decision Hub, Twilio Segment, mParticle, Tealium, Oracle Eloqua, Unica, Neustar, or similar platforms.
  • Experience with CDP, identity resolution, customer data activation, next-best-action decisioning, audience segmentation, personalization, experimentation, or marketing measurement.
  • Experience modernizing or consolidating MarTech capabilities across a large enterprise.
  • Experience building reusable platform capabilities that serve multiple business teams, brands, channels, or customer journeys.
  • Experience supporting high-volume consumer, subscription, telecom, media, streaming, financial services, retail, healthcare payer, marketplace, or enterprise SaaS environments.
  • Practical fluency with AI tools or AI-enabled product capabilities, including how to evaluate impact, risk, and operational readiness.

Benefits

  • Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
  • Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
  • Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life.
  • Please visit the compensation and benefits summary on our careers site for more details.
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Comcast

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Welcome to Comcast. From the connectivity and platforms we provide to the content and experiences we create, we bring people together, globally. Our people think the world of our work, and that’s why our work is the best in the world.

Founded in 1963
Philadelphia, PA, US
61K employees (2,644 in marketing)
61% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
2.8M
Traffic Source Mix
Search
22.8%
Direct
57%
Referral
15.9%
Social
2%
Paid
2.2%

Headcount Trend

Current headcount: ~60.7K

Marketing Team

Marketing Team Size
1,945 (3% of company)
Median Career Experience
15 years
Median Tenure
7.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$4.9B
Last Raise
$3.2M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $3.2M
  • Jul 2024
    Grant • $2.7M
  • Apr 2023
    Grant • $276K

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