Responsibilities

• Define and drive the product strategy for retail and product advertising experiences, identifying opportunities to connect consumers with relevant products while delivering measurable value for advertisers.
• Own a key advertising product area, including customer insights, product vision, roadmap prioritization, requirements definition, and end-to-end execution from concept through launch and optimization.
• Lead initiatives that improve product discovery, shopping, and purchase-related user journeys through innovative advertising and monetization experiences.
• Partner closely with Engineering, Design, Data Science, Research, and Product Marketing to translate advertiser and user needs into scalable advertising products and platform capabilities.
• Develop a deep understanding of advertiser objectives, consumer behavior, auction dynamics, measurement frameworks, and industry trends to inform product investment decisions.
• Define success metrics, establish experimentation strategies, and leverage data-driven insights to optimize advertiser performance, user engagement, and business outcomes.
• Navigate ambiguity, influence across organizational boundaries, and drive alignment among stakeholders to deliver impact in a fast-moving environment.
• Serve as the product lead for your area, shaping long-term strategy while collaborating with cross-functional teams to bring innovative advertising solutions to market.
• Evaluate emerging trends in digital advertising, retail media, commerce, and AI-powered recommendations to identify new opportunities for growth and differentiation.
• Communicate product vision, strategy, and results effectively with senior leaders, partners, and cross-functional stakeholders

Requirements

• Bachelor's Degree AND 8+ years experience in product management including experience advertising in retail or consumer products
• OR equivalent experience.

Preferred

• Bachelor's Degree AND 12+ years experience in product management including experience advertising in retail or consumer products
• OR equivalent experience.
• 4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
• 6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
• 6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
• Experience leading product teams building products in advertising, privacy, conversational AI, generative AI, or transferrable skills.
• Experience building consumer products leveraging Machine Learning or Large Language Models.
• Ability to work in a fast-paced environment, manage multiple priorities, and adapt to changing requirements and deadlines.
• Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge sharing and growth within the team.
• Experience with data analytics and experimentation tools. Working knowledge of SQL and coding skills (Python, Javascript).