Responsibilities

• Partner with cross-functional teams (Product Marketing, Brand, Comms) to co-create and execute GTM strategies that drive awareness, consideration, and adoption of our platform.
• Quarterback end-to-end integrated campaigns across owned, earned, and paid channels, delivering measurable impact on customer and revenue growth.
• Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives.
• Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance.
• Inspire and align executive leaders and cross-functional stakeholders through compelling narratives.
• Model extreme ownership and set the bar for integrated marketing excellence.

Requirements

• 10+ years of progressive marketing experience with a proven record of leading cross-functional GTM strategies and execution.
• Deep understanding of the Small Business audience and competitive solutions.
• Proven ability to deliver measurable customer and revenue growth outcomes.
• Experience leading multi-channel campaigns across the funnel.
• Strong communication and storytelling skills, able to inspire executives and cross-functional audiences.
• Demonstrated success leveraging data, AI, and experimentation to drive strategy and optimize performance.
• BA/BS in Marketing, Business, or related field; MBA preferred.

Preferred

• MBA preferred.