Responsibilities

• Marketing Analytics and Insight Generation:
• Develop, maintain, and enhance reports and dashboards to monitor performance across Revenue Marketing, Integrated Marketing, and Product Marketing at monthly, quarterly, and annual intervals.
• Analyze campaign performance, funnel trends, field marketing contribution, product adoption data, and marketing metrics to deliver actionable insights tailored to business objectives.
• Incorporate external factors such as competitive landscapes and market trends into reporting to guide strategic decision-making.
• Revenue & Field Marketing Analytics:
• Partner with Revenue Marketing and Field Marketing teams and leaders to measure pipeline contribution, event and regional program ROI, and the impact of field-led initiatives on revenue.
• Provide data-driven insights to inform budget allocation, program planning, and target-setting across field marketing motions.
• Identify gaps or inefficiencies in demand generation and field programs, providing innovative, data-backed solutions to address challenges.
• Integrated Marketing and GTM Tracking:
• Collaborate with Integrated Marketing teams to measure the performance of strategic campaigns and end-to-end go-to-market (GTM) motions.

Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, Analytics, or a related field. Master's degree is a plus.
• Minimum of 8 years of experience in a data-driven marketing operations, product marketing, analytics, or business analysis role.
• Experience with marketing measurement frameworks, advanced analytics methods, and collaborating with cross-functional teams.
• Proven expertise in advanced analytics, including building reports and dashboards, working with large datasets, and uncovering actionable insights across revenue, integrated, and product marketing functions.
• Advanced proficiency in Tableau, including Tableau Premium features, with a minimum of 3+ years of hands-on experience.
• Hands-on experience with AI tooling and automation, including the ability to build, deploy, and maintain AI-powered solutions to automate marketing analytics, reporting, and recurring cross-functional requests.
• Familiarity with AI/ML concepts, automation platforms, and scripting or low-code tools used to operationalize AI-driven workflows.
• Demonstrated ability to produce executive-ready recommendations and insights, including integrating external competitive, market, and buyer-behavior data into analyses.
• Strong technical skills in Excel, with experience using formulas, pivot tables, and advanced reporting features.
• Familiarity with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua), CRM platforms like Salesforce, and product analytics tools.

Preferred

• Master's degree is a plus.
• Background supporting Revenue Marketing, Integrated Marketing, or Product Marketing teams, or operating in a technology-driven environment, is highly desirable.
• Demonstrated experience building AI or automation solutions to streamline analytics and reporting workflows is strongly preferred.

Benefits

• More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits . F5 reserves the right to change or terminate any benefit plan without notice.