Responsibilities

• Manage and support all Marketing campaign efforts in Marketo, including but not limited to: Creating and maintaining web forms; Lead list uploads; Campaign creation; QA and troubleshoot tracking issues for the above
• Manage email operations, such as: Creating email templates / filling template with content; Scheduling and sending emails; Email performance reporting
• Own the definition, documentation, and enforcement of marketing operations processes, including: Campaign and program naming conventions; Campaign type taxonomy; List upload templates and required fields; Data standards required for automation and reporting
• Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring: Accurate stage progression; Consistent definitions; Reliable funnel and conversion reporting
• Partner with regional marketing teams to drive alignment on shared definitions and templates
• Identify manual, repetitive workflows and work with Business Systems to design and enable scalable automation
• Manage Marketo system changes and coordinate with Business Systems
• Ensure system adherence and data quality across Marketo and Salesforce
• Build and maintain reports to track lead progression and campaign performance
• Own and deliver systems training for relevant users