Responsibilities

• Lead data management initiatives, acting as the primary point of contact for cross-company data projects to ensure marketing needs are met and data quality issues are resolved.
• Drive the definition and documentation of business requirements for data enablement capabilities and processes, managing dependencies and deliverables to support business needs.
• Serve as the key point of contact for marketing data incidents, conducting initial investigations with the Data Operations team, coordinating with relevant teams within Intuit’s Incident Management Process, and communicating resolutions to stakeholders and leaders.
• Partner with internal data organization to align on new data capabilities, drive adoption, and act as the primary liaison for any related needs or issues.
• Manage data enablement and audience activation capabilities, including defining feature requests, gathering business requirements, and ensuring the Data Operations team can successfully execute for marketing campaigns.
• Oversee data hygiene and profile management strategy and capability within customer data platform, ensuring data quality for audience creation and activation.
• Drive the solutioning and implementation of data sharing for marketing purposes, including managing external data onboarding processes and ensuring compliance.
• Navigate contracts and relationships with key data vendors, overseeing budgeting, forecasting, and influencing their product roadmaps to align with business objectives

Requirements

• 10+ years professional experience in product management, marketing analytics or marketing technology management
• Experience with Adobe Experience Platform and other data enablement capabilities
• Experience with multiple digital marketing channels from a marketing analytics and/or MarTech perspective (i.e. Paid Search, Display, Email, Affiliates, Social, Native App, and Web Properties)
• Demonstrated high levels of ownership, responsibility, and initiative
• Experience partnering and providing technical requirements with product managers, data engineers, and engineering architects
• Experience launching a new capability and driving adoption