Principal Lead, Martech

USA (Remote)

$170K/yr – $200K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own the Adobe Real-time CDP and Journey Optimizer GTM and drive cross-functional execution across sales and marketing.

  • Define an innovation roadmap and manage opportunities that delight clients and Adobe communities while expanding the customer base and strengthening partnerships.
  • Build executive-ready insights on pipeline, budgets, and wins to steer joint outcomes with Adobe and key allies.

Job Description

Responsibilities

  • Lead Go To Market for Adobe Real-time CDP and Journey Optimizer
  • Heavily support Adobe sales opportunities with solution demos, business discovery, and sales timelines, pricing, and delivery
  • Develop long-term next-generation Adobe innovation strategy and roadmap for Adswerve products and services.
  • Work with the Marketing team to develop Adobe focused campaigns and assets to support the objectives of Adobe’s partner program.
  • Identify and maintain a portfolio of innovation opportunities (creative solutions that clients or the Adobe community will love)
  • Seek new opportunities to expand the client base as well as cultivate strong long-term relationships with existing clients
  • Build and foster strong relationships with key external partners to drive Adswerve’s competitive advantage, product/customer experience and accelerate growth.
  • Report business insights (e.g. opportunity pipeline, results, budgets, and client wins), as a result of monitoring partnership value proposition and progress on case-by-case basis.Maintain a passion for unpacking complex business issues and delivering sustainable outcomes to align Adswerve’s priorities with Adobe.

Requirements

  • Strong experience with Adobe Experience Platform, Real-Time CDP and Adobe Journey Optimizer (AJO)
  • Expert level knowledge of Adobe infrastructure strongly preferred
  • Strong attention to detail with a proven track record of success, initiating and building complex partner initiatives from scratch to scale. Proven ability to build senior relationships and navigate external organizations.
  • Proven track record in a business development or sales engineer role
  • Direct hands on experience designing and executing real-time activation and cross-channel orchestration use cases
  • Experience presenting to and interacting with executive management and C-Suite and a proven track record of having led large projects and teams across complex scope and scale
  • Ability to think strategically, take a helicopter view and develop a compelling vision, but also be able to investigate problems when required – focus on impact and results
  • Capability to translate strategy into an operational roadmap with clear actions, and impactful results
  • Strong persuasion and presentation skills, especially on marketing and brand strategy
  • Proven ability to develop, manage, and evolve relationships with strategic alliances and vendor relationships (i.e. Adobe).
  • Experience contributing to sales operations & process improvements.
  • Consistent track record of reaching and exceeding sales goals.

Benefits

  • Variable Incentive Pay
  • Medical, dental and vision available for employees
  • Paid time off including vacation, sick leave & company holidays
  • Paid volunteer time
  • Flexible working hours
  • Summer Fridays
  • “Work From Home Light” days between Christmas and New Year’s Day
  • 401(k) Plan with 5% company match and no vesting period
  • Employer Paid Parental Leave
  • Health-care Spending Accounts
  • Dependent-care Spending Accounts
  • Employer Paid Basic Life Insurance
  • Voluntary Life Insurance (Employee/Spouse/Child)
  • Employer Paid Short & Long Term Disability
  • Employee Assistance Program (EAP)
  • Continuing Education Reimbursement
  • Employee Referral Bonus Program
  • Monthly Remote Work Stipend
  • New Hire Office Equipment Reimbursement
Adswerve, Inc logo

Adswerve, Inc

3.2 Glassdoor

Adswerve is an award-winning data, media and tech consultancy of 250+ experts who think beyond clicks and conversions to make data do more. We're the #1 Google Marketing partner in the US and a Gold Adobe partner for data and analytics, with a proven track record of helping more than 800 brands and agencies get the most ROI from their digital marketing. See how we can move your business fearlessly forward at adswerve.com.

Founded in 2009
Denver, Colorado, USA
233 employees (36 in marketing)
51% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
37K
Monthly Google Ads Budget
$48.9K
Traffic Source Mix
Search
42.5%
Direct
40.7%
Referral
8.7%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
31 (13% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 7 years ago

Funding History

  • Nov 2018
    Private Equity
  • Jun 2018
    Series Unknown • $6.4M