Responsibilities

• End-to-end process and analysis of analytics for all functions within the Communications team, including PR, Organic Social Media, and Influencer Marketing.
• Owner and domain expert of Communications functional channel analytics; provide meaningful insights based on media coverage data, social listening data, organic content performance data, influencer content performance data, and sales data.
• Responsible for analytics tracking including design. Ensure data integrity and accuracy including tagging library, data dictionary, and ensuring solutions align with business objectives.
• Research, design, and implement reporting infrastructure and build reporting framework, cadence, purpose, audience, and delivery method for automated and flexible reporting.
• Design and build dashboards, recurring reports for ongoing campaigns, and ad hoc analysis to track KPIs and communicate trends.
• Analyze and synthesize multiple data sources to provide actionable insight on campaign strategies and implementation of communications-related tactics for PR, Social Media, and Influencer Marketing.
• Provide statistical data analysis to support optimization for PR activations, social media content, and influencer marketing partnerships to drive awareness and purchase intent.
• Leverage advanced analytical techniques such as predictive modeling to support social commerce objectives.
• Monitor industry trends, programs, and tools that enhance PR, social media, and influencer marketing activations.
• Present program plans, reports, trends analysis, and innovation studies to internal audiences, including executives.

Requirements

• Minimum of seven (7) years of experience with business analysis.
• Minimum of five (5) years of experience with analytics tools such as Adobe Analytics, Google Analytics, Sprinklr, CreatorIQ, Quid, VidIQ, Hootsuite, Meltwater.
• Minimum of five (5) years of experience with advanced functionalities of Excel.
• Proficient with analytic functions such as pivot tables, formulas, and statistical inference. Macros a plus.
• Experience in working with Data visualization tools such as Tableau, building interactive reports, complex dashboards for different audiences, creating calculated KPIs or metrics by writing complex formulas.
• Demonstrated strength in Boolean Logic queries to facilitate advanced analytics results.
• Must be able to quickly learn new analytical tools and database infrastructure.
• Strong written and verbal communication skills to articulate and present findings to others and translate analytical findings into easily understandable, actionable insights.
• Experience managing direct reports.
• Bachelor’s degree in mathematics, computer science, statistics or other quantitative field preferred.

Nice To Have

• Bachelor’s degree in mathematics, computer science, statistics or other quantitative field preferred.

Benefits

• medical, dental, vision, 401(k), and paid time off.