Responsibilities

• Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics.
• Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing.
• Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement.
• Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts.
• Collaborate with CRM and data teams to refine targeting and personalization strategies.
• Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility.
• Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention.
• Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset.
• Present insights and recommendations to senior stakeholders in clear, actionable narratives.
• Define analytics best practices, tools, and reporting standards for this new function.