Responsibilities

• Design and execute scalable operating models for video, interactive content, and high-impact digital assets, including interactive guides, calculators, comparison tools, and buyer enablement materials.
• Define and deploy AI-native creative workflows that enable the broader Product Marketing and Solutions Marketing teams to create interactive assets more efficiently while maintaining strong brand governance.
• Serve as an internal expert on AI-enabled creative delivery, digital asset trends, innovative layouts, and modern content production practices.
• Directly build, edit, and produce high-quality multimedia deliverables, including videos, motion graphics, advanced digital layouts, and interactive content.
• Align the multimedia asset roadmap to the end-to-end buyer journey across web, digital campaigns, sales enablement, and field activation.
• Build and manage a scalable external network of digital architects, production partners, and creative specialists to support faster execution and reduce delivery bottlenecks.
• Ensure localized, self-served, and AI-generated assets align with Appian’s brand standards, product portfolio messaging, and quality expectations.
• Act as a hands-on mentor and central advisor across the Product Marketing and Solutions Marketing teams, helping elevate design, multimedia, and interactive content capabilities.
• Partner with Product, Marketing, and Sales leadership to translate complex technical portfolios into cohesive visual narratives that support demand generation and sales velocity.
• Establish repeatable creative systems, templates, standards, and workflows that make it easier for teams to create consistent, high-impact GTM assets at scale.
• Balance speed, creativity, accuracy, and brand integrity across AI-assisted asset production and traditional creative workflows.