Responsibilities

• Lead end-to-end go-to-market strategies that bring our products to life, shaping the vision, rallying cross-functional partners, and turning ideas into impactful launches.
• Obsess over understanding our ideal customers - grounded in data and human insight - to define clear segments and craft standout messaging and tactics that inspire people to help others.
• Flex your analytics muscle through defining, tracking and communicating key metrics that show the impact of product marketing efforts on product adoption, engagement, and growth.
• Translate business objectives and consumer needs into integrated marketing and channel strategies that drive meaningful adoption, engagement, and growth.
• Keep the momentum going after launches, leading energizing retros, uncovering what worked (and what didn't), and turning those insights into smarter tests, sharper iterations and scaled impact.
• Bring a highly data-driven approach to decision-making, leveraging quantitative and qualitative insights, including a deep partnership with research to optimize strategy and performance.
• Bring a right-brained spark to GTM - using creative, unconventional thinking to solve tough challenges and help us stand out in a crowded, competitive space.
• Leverage journey mapping to better understand consumer experiences and inform full-funnel strategies.
• Craft clear, differentiated, and emotionally resonant messaging frameworks that map to business objectives, customer needs, behaviors, and motivations.
• Synthesize complex product information and research into clear, compelling product narratives aligned with user motivation, market opportunity, and business strategy.

Requirements

• 6–10+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives.
• A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
• Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none.
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages, paired with prolific writing skills that translate complex ideas into clear, compelling narratives across channels.
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research.
• Excellent project management, communication, and stakeholder engagement skills, with the ability to ramp quickly and work effectively in a contractor environment.
• Familiarity with tools such as Figma, ClickUp or Asana, Amplitude, and Slack to drive GTM planning and collaboration.

Benefits

• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.