Responsibilities

• Own and Evolve Consumer Brand Strategy
• Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
• Translate business objectives into brand strategy that grows share, preference, and trust—with measurable impact on audience engagement, brand health, and commercial goals.
• Relentlessly hunt for competitive whitespace and challenger angles
• Lead Strategic Integration Across Functions
• Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
• Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
• Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
• Work with product marketing and design teams to create unified ecosystems across brand and product experiences
• Champion Strategy Through Complex Organization

Requirements

• Bachelor's Degree or equivalent experience with 15+ years of brand strategy expertise, with a mix of agency and in-house experience across consumer-facing businesses
• Proven track record developing brand positioning, messaging architecture, and audience segmentation frameworks that drive measurable business outcomes
• Experience leading brand through growth, transformation, or repositioning in competitive, fast-moving categories
• Demonstrated ability to influence without authority and drive alignment across complex organizations, including C-level stakeholders
• Experience managing strategic agency relationships and overseeing campaign development from brief through launch
• Track record of building collaborative, cross-functional teams that solve complex challenges
• Portfolio demonstrating strategy that inspired award-winning creative work and drove business results
• Experience developing integrated campaigns across multiple channels and touchpoints
• Understanding of how to balance long-term brand building with near-term performance marketing needs
• Champion for strategy who uses research and frameworks as tools for alignment

Nice to have

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location