Principal Business Development Manager - Tech Omnichannel Grocery Ads, Grocery Ads

New York City, NY (On-site)

$194K/yr – $262K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and execute demand generation and adoption plans for Grocery Ads, lead cross-functional strategy, and drive growth and revenue with sales, product, and engineering partners.

  • Shape GTM and market strategies based on customer insights
  • Communicate roadmap and performance to senior leadership
  • Align cross-functional teams to optimize sales execution

Job Description

Responsibilities

  • Develop and execute business plans focused on demand generation and adoption strategies, working closely with stakeholders across sales, product, finance, and engineering teams
  • Identify and implement innovative strategies to drive business growth, efficiency, and scale within our advertising business
  • Define business goals based on market segmentation and customer insights, then establish mechanisms to track adoption and optimize sales execution
  • Lead cross-functional collaboration to address customer needs, refine product offerings, and achieve revenue targets in partnership with sales, marketing, product, and program teams
  • Prepare and present regular business reviews that communicate roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership
  • You'll focus on developing and executing business plans that drive demand generation and adoption of our advertising solutions.
  • Review market insights and customer feedback, then move into cross-functional meetings with sales, product, and engineering teams to align on strategic priorities.
  • Analyze business metrics to understand customer acquisition trends, then prepare materials for leadership reviews that showcase roadmap updates and financial performance.
  • Refine go-to-market strategies based on real-world feedback from our sales teams and customers, ensuring our advertising offerings meet evolving market needs.
  • Build relationships with senior stakeholders and collaborate on innovative strategies that help drive business growth and efficiency.

Requirements

  • 10+ years of professional or military experience
  • 7+ years of developing, negotiating and executing business agreements experience
  • 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
  • Bachelor's degree
  • Experience developing strategies that influence leadership decisions at the organizational level

Preferred

  • Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
  • Experience selling to Fortune 1000 or Global 2000 organizations

Benefits

  • comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
92

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