- Digital Experience Platform Transformation - Lead the migration from legacy digital infrastructure to a headless/composable architecture that enables faster experimentation, content velocity, and personalization at scale. - Digital Experience Platform Transformation - Drive alignment across product, marketing, sales, and IT to move this project forward with high velocity - Digital Experience Platform Transformation - Establish governance and operating models for the new platform across content, campaign, and web teams. - Account-Based Marketing (ABM) Buildout - Architect and operationalize the shift from a lead-based to an account-based funnel - including ICP definition, tiering, scoring, and account engagement tracking. - Account-Based Marketing (ABM) Buildout - Work closely with sales and RevOps to ensure account data, intent signals, and engagement insights flow seamlessly across the GTM stack. - GTM Stack Evolution - Build a modern B2B marketing technology stack - GTM Stack Evolution - Drive vendor evaluation, procurement, and implementation - GTM Stack Evolution - Champion data hygiene, system integration, and a unified identity layer to enable personalized, data-driven engagement across the buyer journey. - Lead-to-Pipeline Process & Cross-Functional Alignment - Define and operationalize the end-to-end lead-to-pipeline process - including SLAs, handoff criteria, funnel definitions, and feedback loops between marketing, BDRs, AEs, and CS. - Lead-to-Pipeline Process & Cross-Functional Alignment - Ensure consistency across segments, products, and motions in terms of the process, reporting, and measurement frameworks for B2B demand gen. - Lead-to-Pipeline Process & Cross-Functional Alignment - Drive the organizational alignment and change management required to move towards this aligned future.