Press Account Director — Beauty, Wellness & Lifestyle at Walker Drawas | New York City, NY

Walker Drawas

Press Account Director — Beauty, Wellness & Lifestyle

New York City, NY (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own press strategy for beauty and lifestyle brands, steering seasonal launches, talent-led initiatives, and editor relationships with national outlets.

Press Strategy & Execution: own the development and execution of comprehensive press plans across beauty, wellness, and lifestyle, from concept through coverage.
Client Management & Leadership: serve as day-to-day client contact, lead status calls and reviews, and mentor junior team members.
Agency Collaboration & Growth: partner with digital/experiential/social teams on integrated campaigns and contribute to new business within the beauty and wellness space.

Job Description

Press Strategy & Execution: Own the development and execution of comprehensive press strategies for beauty, wellness, and lifestyle clients
Secure meaningful earned media placements across print, digital, and broadcast — spanning outlets including Vogue, Allure, Well+Good, Byrdie, WWD, New York Times Styles, and beyond
Experienced across social first outlets and new media like podcasts, panels, substack
Experience in affiliate media programming
Experience working on talent-led initiatives with celebrities
Drive seasonal pitching calendars, product launch campaigns, and brand moment strategies from concept through coverage
Cultivate and maintain strong relationships with beauty, wellness, and lifestyle editors, writers, producers, and digital creators
Oversee the creation of press materials including pitches, press releases, media alerts, and editorial narratives
Client Management
Serve as the primary day-to-day client contact for assigned accounts, ensuring exceptional service and proactive communication

Walker Drawas

Walker Drawas is a full-service entertainment marketing agency, specializing in celebrity, influencer, experiential, media and public relations strategies. Founded by industry experts Jennifer Walker and Adam Drawas, the company’s mission is to achieve the maximum consumer experience and maintain a dominant presence in the ever-changing cultural landscape.Walker Drawas offers multi-platform services in 360-degree programming or special project services à la carte and is the industry's foremost celebrity and brand development company.

Founded in 2008

Los Angeles, California, USA

28 employees (11 in marketing)

www.walkerdrawas.com