Responsibilities

• Proactively identify, contact, and build relationships with referral partners including PCPs, pediatricians, psychiatrists, school counselors, attorneys, judges, court administrators, HR departments, and EAPs
• Conduct in-person visits to referral partner offices on a regular schedule (several times per week)
• Prepare and deliver professional presentations and leave-behind materials about the practice
• Attend networking events, health fairs, and community meetings to promote the practice
• Track and manage all referral relationships using a CRM or contact management system
• Report monthly on referral source activity, trends, and conversion rates
• Develop and execute a content calendar for social media (Facebook, Instagram, LinkedIn)
• Create engaging, HIPAA-compliant content: graphics, short videos, posts, and stories
• Manage and update the practice website; coordinate with web vendors as needed
• Design and distribute patient and referral partner email newsletters (e.g., via Mailchimp or Constant Contact)

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, Business, Public Health, or related field — OR equivalent demonstrated experience
• Demonstrated track record in marketing, outreach, sales, or business development experience
• Proven experience building external relationships or managing a referral/sales territory
• Strong proficiency with social media platforms and at least one design tool (Canva, Adobe Express, etc.)
• Excellent written and verbal communication skills; comfortable presenting to small groups
• Self-starter who can work independently, manage a schedule, and stay accountable without close supervision
• Valid driver's license and reliable transportation for community visits
• Understanding of HIPAA and sensitivity to the nature of behavioral health services

Preferred

• Experience marketing mental health, medical, or wellness services
• Familiarity with Google Analytics, email marketing platforms, and CRM tools
• Preference given to those with existing relationships with referral sources in Berks, Lancaster, Chester, Lebanon, Montgomery, Schuylkill Counties or other Pennsylvania communities
• Graphic design skills and experience with brand management
• Experience creating short-form video content (Reels, TikTok-style) for professional use

Benefits

• Flexible schedule
• Mileage reimbursement for community outreach visits
• Marketing materials and tools budget provided
• Autonomy to build and own the marketing function of a growing practice
• Opportunity to grow into a senior role as the practice expands